At a glance


Justuno provides Conversion Rate Optimization (CRO) for websites to help retailers increase their revenue an average of 135% in the first year of using the software.


Enabling personalized onsite messaging, intelligent cross-selling and upselling visitors demands single-digit latency and high availability, Justuno previously relied on a variety of databases including CockroachDB, but its poor performance became a liability.


YugabyteDB enabled Justuno to consolidate their database sprawl, reduce latency, and dramatically simplify their data infrastructure operations.

Justuno is a cloud-native website visitor conversion optimization platform

Justuno uses behavioral indicators to choose the right promotion or tactic for each stage of the buyer’s journey. YugabyteDB stores and serves these visitor profiles and their related data. This data must be highly available and quickly accessed with very low latency.

Brands like Pura Vida Bracelets, Blenders Eyewear, and Rothy’s shoes, as well as tens of thousands of Shopify, Shopify Plus, Magento, WordPress and BigCommerce retailers rely on Justuno’s conversion platform to drive customer engagement and sales.

Icon: Yugabyte Library Requirements

Key Database Requirements

Justuno needed a cloud native SQL database that automatically distributes data, is always available, and delivers high performance.

  • Single-digit latency for both writes and reads
  • Point-and-click on-demand scaling of clusters
  • Low Total Cost of Ownership with minimal operational overhead
  • High scalability, especially during workload spikes on a multi-tenant system hosting tens of thousands of websites

Yugabyte Solution


Simplified management
and monitoring of clusters
with YugabyteDB Anywhere

Distributed database icon

A 16 node database
cluster across 3 Google
Cloud Availability Zones


Better performance with
3x fewer nodes than

Technical Results


SQL queries per second


Database cluster consolidated
from five database types to a
single database system that
fulfills multiple requirements

<3 MS Read

Very low latency allows
Justuno to profile more
customer data points

By consolidating our Cassandra, Neo4j, Microsoft SQL Server, and CockroachDB systems into a single YugabyteDB cluster we were able to radically simplify our operations while gaining the ability to easily scale our cluster up or down to meet seasonal demands.

With YugabyteDB, all the enterprise features you need to go to production are open source, giving you more freedom and control. For this reason, we chose Yugabyte as a strategic partner to help us grow our business.

Travis LoganCTO/Co-Founder,

See more from Justuno

Evolve: A Database Journey from Ground to Cloud

This talk by Travis Logan, CTO & Co-Founder of Justuno, will start with traditional RDBMS experiences and will lead you through redundancy, scaling, performance and many other trials and tribulations along the way. By the end of the talk, recorded Sept 17, 2020 at the Distributed SQL Summit, you’ll have explored Travis’ complete evolution from traditional database systems of the past and important milestones that led him to the distributed SQL systems of today.

Justuno Uses Distributed SQL to Help Increase e-commerce Revenue Streams

Justuno provides Conversion Rate Optimization (CRO) for websites to help retailers increase their revenue by an average of 135% in the first year of using the software. Learn how Justuno consolidated their existing SQL and NoSQL deployments into YugabyteDB, which resulted in high availability and great performance while ensuring scalability to address exponential growth.