How Kroger Enhances Customer Experience with Omnichannel Optimization
In this blog post, we’ll explore how Kroger is making the right digital transformation investments using a modern data layer to power a flexible growth engine for their business.
In this blog post, we’ll explore how Kroger is making the right digital transformation investments using a modern data layer to power a flexible growth engine for their business.
At a recent Distributed SQL Summit, Sriram Samu, VP of Customer Technology at Kroger, discussed how his company’s data architecture unlocks digital and omnichannel experiences at scale. He provided a rare glimpse into how the business is bringing its data models into a new format. This format is easy to serve at speed, while still being able to integrate with legacy systems.
At the Distributed SQL Summit, Mahesh Tyagarajan – VP Engineering, Kroger – presented the talk “Technology Strategy and Transformation”. The talk focused around the technology infrastructure, current challenges, and the need faced by Kroger to transform its technology stack.
Kroger is the largest supermarket in the US, 2nd largest retailer in the US,
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